After being brought in from the farmers in tankers or being collected at the collection centres, it goes on for processing in the plants and then on it is delivered to it Local Area Distributors.
As it is facing stiff competition from national player Amul, Mother Dairy has moved onto smart marketing strategy wherein it is working on better communication strategies. The shorter the channel the more likely that the consumer prices will be low and the producer will get a higher return.
Amul has always been known for coming up with new innovative products for different customer segments. The ice creams segments consists of various classic flavours, Indian versions such as kulfi and sugar free variants. I will find out which one is the most value for money.
To carry out primary research, this will be done by a questionnaire, which has a sample size ofand the sampling method will be random sampling.
Place ads on television stations, websites and publications likely to be visited by the middle to upper class families you are targeting. It has also entered other arenas of food products including frozen vegetables, edible oils, pulses, processed foods and fresh farm products.
The product depth and length is quite extensive creating a huge over all product range. About 34 per cent of these households in urban India have access to satellite television channel.
With its effective distribution channel and low pricing strategy Amul has been able to keep itself at top of the market.
A boom is forecast in the market of dairy products used as raw material in pharmaceutical and allied industries Parlour market: This will give me quantitative data, which then can be analysed by putting into graphs.
With the increasing number of channels available, it is difficult to get the exposure to a large percentage of the population. The brand image can do wonders to a product's marketing as is evident from the words of Perfume Princess Coco Chanel: Research the places and outlets that are most likely to connect with your target market.
This will be useful for the marketing mix section. A notable omission in the milk marketing channel obtaining in Kenya is the absence of wholesalers.
As it is facing stiff competition from national player Amul, Mother Dairy has moved onto smart marketing strategy wherein it is working on better communication strategies. Understanding the dairy business and products thoroughly will help you to discern your advertising assets and weaknesses.
Mother dairy initially based in the Delhi NCR region has started reaching into many other cities in the country. They will increase massively the number of vending machines, which are operated. The one index to the statement is the fact that the projected total milk output over the next 15 years would exceed This implies that the costs involved in raw material procurement, processing, packaging, storage, marketing and distribution must be kept as low as possible.
Use your research to help hone your marketing strategy. The Mother Dairy product range is categorised into milk ,milk products and ice creams segments. The Marketing Mix section covers 4Ps and 7Ps of more than brands in 2 categories.
For every product range there are lot of competitors but no one has been overcome Amul because of its very highly diverse and innovative dairy products. Nevertheless, it adds up to a sizable volume - millions of litres per day.
Due to its very vast distribution channel and very strong links with suppliers i. Growing Volumes The effective milk market is largely confined to urban areas, inhabited by over 25 per cent of the country's population.
Other milk products also have similar situations and we can see pricing done according to rising prices of other input factors. They have started to move into more communications based promotions including SPAM Banners ads and emails on the internet and text messaging particularly for products aimed at teenagers.
They will increase massively the number of vending machines, which are operated. One is the acquisition channel which is in charge of gathering of Milk through dairy co-agents.
Safal and Dhara also go through the same supply chain before it could reach the retailer to the consumers.Marketing Mix of Dairy Milk – Dairy Milk Marketing Mix December 27, By Hitesh Bhasin Tagged With: Marketing mix articles Dairy Milk is owned, produced and marketed by Cadbury in the global market and by Hershey Company in the United States.
Marketing and Pricing of Milk and Milk Products The price of a product in the market is an important factor influencing consumer demand. Hence to be marketable. Marketing Plan of Candi Milk. Uploaded by Dipock Market analysis Strategic situation summary Current Positioning Buyer analysis Competitor analysis SOWT analysis USP Marketing Mix BCG growth matrix Research criteria Product life cycle Segmentation Targeting and positioning Product strategy Branding Strategy Distribution strategy /5(8).
Marketing Mix On Milk And Milk Products Essay on the story of milk and milk products Milk is a perfect food. It is a part and parcel of the diet of all young and old. Price in the Marketing mix of Cadbury.
With quality comes price. As the quality of the products is high, and the beverages and Oreo requires constant marketing to be on top, the price of Cadbury products is also high in some cases, whereas in others it is very much reasonable.
Marketing and Pricing of Milk and Milk Products The price of a product in the market is an important factor influencing consumer demand. Hence to be marketable, a dairy product must be competitively priced.Download